Join #Martini4Milano

The solemnity of the Duomo di Milano and la Madunnina, placed on its spire, while, on one side, a religious procession takes place with the faithful, oldest generations singing to sacred melodies whereas, on top of the restaurant Duomo 21 , lounge music plays harmoniously to get people in the mood for the night. That's my most vivid (and obviously contradictory, like most things in Italy) memory of Milano da bere.

#martini4milano4Literally meaning the drinkable Milan, this concept is linked to the image of the rampant fashion and trendsetter world of the Lombard capital. In Italy in the '80s we all knew by heart the characters of movies such as "Yuppies, I Giovani di Successo" , where the success of the young, smart and ambitious was celebrated, with an accent on turbo cars, easy money, fashionable designs, expensive women and well conceived cocktails.  About 100 metres from the imposing grandiloquence of the gothic monument, stands the Palazzo Martini, and it's world renown Terrazza, which now simbolically characterizes the most convivial time of the day: the aperitivo. I made my preliminary remarks on the theme in this video here.

#martini4milano1So, here is #martini4milano in a nutshell: 4 people, 3 experiences (aperitivo, cena and the Expo), 2 nights, 1 city: Milan.

I'm proud to announce that you can now participate to this animated and colorful experience. How? First of all, join the party by signing in with Martini at both their Facebook and Instagram page. You will be required to explain what is an aperitivo to you (for an insightful how to read my previous post here). A few of you guys will thus gain the chance to jump on a flight to Milan in order to live my same experience.


You'll get out of it all dazzled and aperitivoverwhelmed. And there's no better way to properly start the summer, don't you think?

With love, stuzzichini and an extra dry royale,


#Martini4Milano adventure

My  bag is ready, my passport slightly scratched from my many travel adventures, the imagination flowing free. On the agenda, a couple of days of full indulgement in my most beloved Italian delights, aka the magical three: food, drinks and culture. My kind of summary #foodhappiness. Only two dresses and my best spirit. I’m travelling light because I know that I will bring back loads of goods from the city hosting the Expo.

For those of you who still didn’t get it, I’m heading to Milan, where I’ll join 3 fellow bloggers to spend a weekend filled with aperitivo and off-the-beaten track itineraries.

It’s #Martini4Milano, a great opportunity to discover Milan differently.

You know by now of my collaboration with the most eligible and cocktails trendsetter brand. MARTINI, official partner of the Italian Pavilion at the World Expo Milano 2015,  launched the operation # Martini4Milano.

On the program: secret walks in the streets of Milan, visiting the World Expo, introduction to proper aperitivo, Italian dinner and, if all of that was not enough, discovering the new  Terrazza Martini designed by the famous Italian designer Pininfarina in the Italian Pavilion: not to worry, the pleasure of a traditional Martini Tonic is on the menu, too.

May you want to enter the contest and have your try to win an all-inclusive weekend for 4 people at the World Expo in Milan 2015 visit these Facebook and Instagram pages during the months of June and July:

So, to recap.

get on the Facebook page:

answer the questions on the brand;

mention the 3 friends who you would love to go with you.

Subscribe to MartiniFrance Instagram account:

regram pictures of # Martini4Milano, and add in the comment the name of the 3 friends who you'd like to share this trip with.

And now. Let the adventure begin. I will keep you posted.

With love and aperitivo,