aperitivo

Join #Martini4Milano

The solemnity of the Duomo di Milano and la Madunnina, placed on its spire, while, on one side, a religious procession takes place with the faithful, oldest generations singing to sacred melodies whereas, on top of the restaurant Duomo 21 , lounge music plays harmoniously to get people in the mood for the night. That's my most vivid (and obviously contradictory, like most things in Italy) memory of Milano da bere.

#martini4milano4Literally meaning the drinkable Milan, this concept is linked to the image of the rampant fashion and trendsetter world of the Lombard capital. In Italy in the '80s we all knew by heart the characters of movies such as "Yuppies, I Giovani di Successo" , where the success of the young, smart and ambitious was celebrated, with an accent on turbo cars, easy money, fashionable designs, expensive women and well conceived cocktails.  About 100 metres from the imposing grandiloquence of the gothic monument, stands the Palazzo Martini, and it's world renown Terrazza, which now simbolically characterizes the most convivial time of the day: the aperitivo. I made my preliminary remarks on the theme in this video here.

#martini4milano1So, here is #martini4milano in a nutshell: 4 people, 3 experiences (aperitivo, cena and the Expo), 2 nights, 1 city: Milan.

I'm proud to announce that you can now participate to this animated and colorful experience. How? First of all, join the party by signing in with Martini at both their Facebook and Instagram page. You will be required to explain what is an aperitivo to you (for an insightful how to read my previous post here). A few of you guys will thus gain the chance to jump on a flight to Milan in order to live my same experience.

#martini4milano2

You'll get out of it all dazzled and aperitivoverwhelmed. And there's no better way to properly start the summer, don't you think?

With love, stuzzichini and an extra dry royale,

Eleonora

#Martini4Milano adventure

My  bag is ready, my passport slightly scratched from my many travel adventures, the imagination flowing free. On the agenda, a couple of days of full indulgement in my most beloved Italian delights, aka the magical three: food, drinks and culture. My kind of summary #foodhappiness. Only two dresses and my best spirit. I’m travelling light because I know that I will bring back loads of goods from the city hosting the Expo.

For those of you who still didn’t get it, I’m heading to Milan, where I’ll join 3 fellow bloggers to spend a weekend filled with aperitivo and off-the-beaten track itineraries.

It’s #Martini4Milano, a great opportunity to discover Milan differently.

You know by now of my collaboration with the most eligible and cocktails trendsetter brand. MARTINI, official partner of the Italian Pavilion at the World Expo Milano 2015,  launched the operation # Martini4Milano.

On the program: secret walks in the streets of Milan, visiting the World Expo, introduction to proper aperitivo, Italian dinner and, if all of that was not enough, discovering the new  Terrazza Martini designed by the famous Italian designer Pininfarina in the Italian Pavilion: not to worry, the pleasure of a traditional Martini Tonic is on the menu, too.

May you want to enter the contest and have your try to win an all-inclusive weekend for 4 people at the World Expo in Milan 2015 visit these Facebook and Instagram pages during the months of June and July:

So, to recap.

get on the Facebook page:

answer the questions on the brand;

mention the 3 friends who you would love to go with you.

Subscribe to MartiniFrance Instagram account:

regram pictures of # Martini4Milano, and add in the comment the name of the 3 friends who you'd like to share this trip with.

And now. Let the adventure begin. I will keep you posted.

With love and aperitivo,

Eleonora

Polenta panini

Cornmeal has been for generations the alternative flour option as opposed to the more refined wheat. Boil it into a porridge and you will get polenta, which has been for centuries the staple food of entire populations in north of Italy areas. A large dish of polenta accompanied by mushrooms and, in the holidays, by wonderfully sticky sausages, was very common in peasant tables. When white flour was hard to spot, for children's snacks, polenta was offered with the addition of milk and sugar. I love the idea of turning a huge traditional dish into a miniaturized heavenly version with an assured yummy effect. In this aperitivo snack that I created exclusively as part of my collaboration with Martini, which I previously talked about here, I combine the tastiness of cotechino Modena (a fresh sausage made from pork, fatback, and pork rind to be found in specialty stores) with Taleggio cheese's mountain piquancy. The mouthwatering result will be an instant success for your spring parties in #foodhappiness mode on. Want to give it a try?

Polenta Panini for Aperitivo time

Ingredients for 4 people:

• 1 Italian cotechino (500 gr.) • 350 gr. Polenta Valsugana type • 4 lt. plain water • 250 gr. taleggio cheese • 1 pinch of pink peppercorn •1 pinch of fine salt and a handful of rocky salt

In a large pot, boil 1.5 lt. of water at medium fire. When the water gets to a boiling, add  a handful of rocky salt, lower the heat and pour the polenta in. Stir carefully for about 8 minutes and always in the same direction, with a wooden spoon. Spread the polenta cooked on a large dish and let cool for about an hour.

In another saucepan, boil 2.5 lt. water. When the water gets to a boiling it's time to add the cotechino in. Let it cook for 15 to 20 minutes.

Cut the cold polenta, cotechino and cheese into rounds using a small pastry round cutter. Divide the polenta slices, 2 by 2, and fill each sandwich with a slice of cotechino and one of taleggio cheese. Heat the polenta sandwich in the oven at 180 degrees for 3 minutes (enough to melt the cheese). To serve, place a stick on each sandwich and sprinkle with pink peppercorn.

With love and polenta,

Eleonora

polenta2

Martini, it's time for aperitivo

For me, transmitting gastronomical heritage is key to a functioning passing of the baton. To exist, tradition must evolve and trespass its own boundaries. I'm proud to annouce my partnership with Martini ® as their brand ambassador in France. For them, I'm introducing the concept of aperitivo. https://www.youtube.com/watch?v=fbbp3aOdLL4

In fact behind every dish there's a story I decode with anecdotes, the characters animating them, the art, the land. Whether in Paris, London or New York, with my friends and family we often find ourselves at dawn for a drink. In Italy we do too, but our way. We call this pre-dinner time the aperitivo time. We share a cocktail and we accompany it with very generous buffets of antipasti. Food is central.

So it's a journey to the heart of Italy that I propose to discover through four major cities: Milan, Turin, Rome and Naples. Come on I'll take you, andiamo!

With love and a cocktail,

Eleonora